Introduction
Marketing management is critical for creating value, building brands, and driving business growth. Dayananda Sagar Academy of Technology and Management-MBA,MCA equips students with skills to understand consumer behaviour, design marketing strategies, and execute campaigns effectively. The curriculum emphasises segmentation, targeting, positioning, digital marketing, and brand management. Dayananda Sagar Academy of Technology and Management-MBA,MCA learners gain practical experience through case studies, simulations, and industry projects.
Market Research & Analysis
- Conducting surveys, focus groups, and data analysis to understand customer needs.
- Using analytics tools to track market trends and competitor performance.
- Identifying opportunities and gaps in the market.
- Developing actionable insights for marketing strategies.
- Monitoring customer feedback for continuous improvement.
Segmentation, Targeting & Positioning
- Dividing markets into meaningful customer segments effectively.
- Selecting target segments aligned with business goals.
- Crafting positioning strategies to differentiate products.
- Communicating brand value to specific customer groups.
- Adjusting strategies based on market response and performance.
Digital Marketing Strategies
- Creating campaigns across social media, email, and search platforms.
- Optimising websites for search engines and user experience.
- Leveraging analytics to measure campaign effectiveness.
- Implementing content marketing for engagement and brand awareness.
- Using paid advertising to enhance reach and conversions.
Brand Management
- Dayananda Sagar Academy of Technology and Management-MBA,MCA, is building and maintaining a strong brand identity and equity.
- Managing brand communication across channels consistently.
- Monitoring brand perception through customer feedback and surveys.
- Aligning brand strategy with organisational goals and values.
- Enhancing customer loyalty through brand experience initiatives.
Consumer Behaviour Insights
- Analysing factors influencing purchasing decisions and preferences.
- Understanding psychological, social, and cultural influences on behaviour.
- Applying insights to product development and marketing communication.
- Identifying trends and anticipating changing customer needs.
- Tailoring marketing strategies for targeted impact and engagement.
Ethical Marketing Practices
- Ensuring honesty, transparency, and fairness in campaigns.
- Avoiding misleading claims and false advertising.
- Promoting responsible marketing to diverse audiences.
- Maintaining customer privacy and data security.
- Encouraging socially responsible brand initiatives and messaging.
Conclusion
Marketing management and consumer behaviour are essential for creating customer value and driving organisational growth. Dayananda Sagar Academy of Technology and Management-MBA,MCA prepares students to analyse markets, understand consumer needs, and implement effective strategies. Hands-on projects and case studies enhance practical learning and real-world readiness. Students develop analytical thinking, creativity, and communication skills. They emerge ready to design customer-focused campaigns, strengthen brands, and contribute to business success.